Email Marketing vs. SEO: Which Will Work for Your Business?
Email Marketing vs. SEO: Which Will Work for Your Business?
Blog Article
You're new to digital marketing and need help deciding which strategy would work better than the rest. You have narrowed it down to email marketing and SEO, and now you need clarification.
You've jumped to the right place. This rundown of email marketing vs SEO compares the two strategies for each feature to make your decision a child's play.
If you have a remote idea of how the two strategies work, you're probably wondering if they are mutually exclusive. The answer is they're not.
Then why the comparison?
Since marketing strategies require you to invest, not every startup can begin its marketing journey with all digital marketing strategies – they are Italy Email Database stuck with choosing one that better fits their goals.
Similarly, this comparison of email marketing and SEO can help you decide which strategy is set to make your business boom.
Let's start with a general comparison.
Email Marketing vs SEO: An Overview
Email marketing
Email marketing is the practice of directly reaching out to your subscribers and potential customers with information, promotions, and notifications via emails. The advantage email marketing holds over other digital marketing strategies is that it reaches your customers directly in their inboxes.
Consequently, the engagement rate for emails is high. If you think email marketing is outdated, you'll be surprised to know that 77% of email marketers have witnessed an increase in email engagement rates over the past 12 months.
Getting started with emails is relatively straightforward, and the results will likely come sooner rather than later.
SEO
SEO, or Search Engine Optimization, is optimizing your website for a higher rank on search engines. Optimization refers to managing and upgrading your website's content, technical aspects, design, and scraping relevant SEO data, preferably with a Google Trends API so that search engines rank it higher against user searches.
Existing websites on search engine results pages can be very challenging to compete against – it takes time to get ranked. So SEO can be a long journey before results start popping up for you.
Let's compare email marketing and SEO for each aspect they offer.
How Email Marketing and SEO Compare for Key Features
1. ROI
Hiring experts, collecting data, and using smart tools is where your investment is usually needed for these digital marketing strategies. Email marketing Purchase Email Leads offers a mind-blowing ROI of 3600% compared to SEO's 200% to 275%. When one strategy targets specific users right in their inbox, it is likely to offer you better returns.
Refer to the image below to see how you can calculate the ROI of your email marketing and SEO campaigns.
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